Web Advertising

Large companies went into the holiday shopping season with relatively low expectations and gambled a lot of their hopes on social media advertising

Nov 28, 2009 - Carroll Trosclair

Industries and professionals object, but Federal Trade Commission toughens guidelines for endorsements and testimonials by celebrities, bloggers and social media writers.

Oct 11, 2009 - Carroll Trosclair

Congressional Internet battle likely to center on industry accountability, compliance and policing to assure privacy of online users.

Sep 9, 2009 - Carroll Trosclair

Consumer and privacy groups call on Congress to investigate and regulate online behavioral tracking. Progress & Freedom Foundation says data collections do no harm.

Sep 8, 2009 - Carroll Trosclair

Lawyers at the Federal Trade Commission are proposing to include bloggers and website commentators in the rules that have traditionally regulated business advertisers.

Aug 2, 2009 - Carroll Trosclair

Troubled newspapers are getting online advertising advice from such varied sources as Price Waterhouse, Borrell Associates and their own Newspaper Association of America

Jun 3, 2009 - Carroll Trosclair

Websites are advertising alternative Santa vehicles such as trains, motorcycles, golf carts and stockcars with elf pit crews. They may be putting reindeer out to pasture.

Dec 24, 2008 - Carroll Trosclair

By infiltrating a commercial spammer's operation, University of California researchers demonstrated how much money spammers might make. Here are the results.

Nov 14, 2008 - Carroll Trosclair

Online pizza sales exceed one billion dollars, but that may be just the beginning as companies extend ordering systems and data retrieval to mobile and social media.

Nov 11, 2008 - Carroll Trosclair

Here's how advertisers experimented with website promotions to communicate with millions of 2008 Olympic fans.

Aug 12, 2008 - Carroll Trosclair

Sophisticated sites are using video, high-tech graphics, music, narration, specs and instant pricing to show more about 2009 auto technology than any other ad medium can.

Apr 26, 2008 - Carroll Trosclair

Study by Avenue A /Razorfish indicates online consumers are rapidly increasing their use of such features as RSS feeds, content updating, search engines, blogs and video.

Oct 6, 2007 - Carroll Trosclair

Here are definitions of some terms and industry jargon used in Internet advertising.

Oct 5, 2007 - Carroll Trosclair

Microsoft executives are promoting the company's determination to be a major player in digital advertising.

Oct 4, 2007 - Carroll Trosclair